What is Content: When we give information for our Targeted Audience for a topic or multiple keywords, this information is called Content. Content refers to any information, material, or substance presented or shared in various forms to convey a message, provide value, or engage an audience.
Content must be User-Friendly and SEO-Friendly
We have to work with content in 2 scenarios.
1. Existing Content
2. New Content
If content has already been published on the site, then it is Existing Content. And if you have to write something new, then it is New Content.
If there is existing content then it has to be updated. Everything has to be done right. And if you need to write a new one, we will give you the complete structure + keywords. Content will be written accordingly.
Generally, the things that need to be confirmed in a content. For example,
- Make it 100% Unique
- User Friendly Content
- Break Down Your Content with Subheading
- Avoid Thin Content (minimum 300 cha.-stnd 800 char…)
- Proper Internal and External
- Local Website Content
- International Content
- National Content
- Title
- Meta
- Heading
What is Keyword Prominence: Keyword prominence means giving the highest priority to my main topics or main keywords.
Keyword prominence refers to the importance or visibility of a keyword or key phrase within a specific context, such as a web page, article, or any piece of content. It is a part of on-page SEO (Search Engine Optimization) and involves strategically placing important keywords to signal their significance to search engines
What is Keyword Stuffing: Keyword stuffing is used twice in the same line.
Keyword stuffing is an outdated and frowned-upon SEO practice where a webpage is loaded with an excessive amount of keywords or key phrases in an attempt to manipulate search engine rankings. The intent behind keyword stuffing is to make a page appear more relevant to search engines for specific queries, but it often results in a poor user experience and goes against the guidelines of major search engines.
What is Orphan page: If there is no proper internal or external link, it is called orphan page.
An orphan page, in the context of website structure and SEO (Search Engine Optimization), refers to a web page that is not linked to by any other pages within the same website. Orphan pages are essentially isolated within the site’s architecture, lacking internal links that connect them to the rest of the content.
In a well-organized website structure, pages are typically interconnected through internal links. These links contribute to a hierarchical structure that helps search engines understand the relationships between different pages and the overall thematic structure of the website. When a page has no incoming internal links and is not part of the navigation structure, it becomes orphaned.
What is Keyword density: How many times a keyword is on a website, its ratio is called keyword density, that is, how many keywords will be used or the rule of using keywords is called keyword density. (1-2% Keyword should be used).
Keyword density is a metric used in SEO (Search Engine Optimization) that measures the frequency of a specific keyword or key phrase within a piece of content, expressed as a percentage. It is calculated by dividing the number of times a keyword appears by the total number of words in the content and then multiplying the result by 100 to get a percentage.
The formula for keyword density is as follows:
Keyword Density=(Number of times keyword appears/Total words in content) ×100
In the past, keyword density was considered a more significant factor in search engine rankings. However, due to abuse and manipulation of this metric, search engines, particularly Google, have evolved their algorithms to prioritize the overall quality and relevance of content.
Today, an excessive focus on keyword density is generally discouraged because it can lead to “keyword stuffing,” a practice where content is overloaded with keywords in an attempt to manipulate search engine rankings. Keyword stuffing is considered a black hat SEO technique and can result in penalties from search engines.
Instead of fixating on keyword density, it’s recommended to focus on creating high-quality, valuable, and relevant content for users. Keyword optimization should be done in a natural and user-friendly way, ensuring that the content addresses the needs and interests of the audience. Keywords should be strategically placed in key areas such as titles, headings, and throughout the content, but without sacrificing the overall quality and readability of the text.
In modern SEO practices, the emphasis is on user experience, content quality, and providing valuable information to the audience, rather than solely on meeting a specific keyword density target.
What Is Keyword Cannibalization: Keyword cannibalization is also when multiple pages and a website target their similar keywords.
Keyword cannibalization refers to a situation in which multiple pages of a website are targeting the same or very similar keywords. When this occurs, these pages essentially compete with each other in search engine rankings, potentially leading to a dilution of the website’s overall visibility and effectiveness in search results.
Things to keep in mind while creating Title
- Must be click worthy
- Targeted keyword should be placed at the beginning
- Using keyword prominence
- Avoid keyword stuffing
- Not too long
- Size should not cross 600 pixels (to the web.com> for check)
- Use Modifier
- Website Name / Brand Name
Things to keep in mind while writing meta description,
>Targeted Keyword
>Targeted keyword should be kept within 150 words
> Use Keyword Prominence
> Not more than 300 characters
> short sweet and user friendly Heading Tag
Some heading tags are used to divide the story or give life to the story separately.
Heading tags are 6, such as: H1-H6
- You can use H1 Tag just 1 time for a Content
- H2-H6 you can use multiple time ( just make sure you can use H2 minimum 1 time)
What is Anchor Text: The keyword or word that is linked to is called Anchor Text.
What is Internal Link: Linking a page with any page on the same website is called External Link.
What is External link: Linking to any other website’s con page is called External Link.
Prepared By,
Md Minhajul Abedin
Organic SEO Specialist
info.minhajulseo@gmail.com